In an ongoing fight for unity, Sharpie reached out to different communities and individuals in their hometown of Atlanta to ask them how it feels to be black in America using only one word. This gives an opportunity to start a real conversation. Hopefully blurring the lines of the racial divide. Creating posters posing the question with lines allowed passersby to contribute their response. including the hashtags #inoneword and #blackinamerica people can share their response and become part of a larger community and a national conversation.
•Miami Ad School Top Dog-2017 -ART DIRECTION-GOLD
Art Director: Me
Amazing Copywriter and Partner: Kaitlyn Clark